Loyalty-as-a-Service

the ultimate toolbox for building loyalty

Drive loyalty from your customers, employees and channel partners with  loyalty programs tailored to your business needs.

Your end-to-end partner in loyalty

Access our team on-demand and scale

Improving customer engagement and sales is a team sport carried out by several areas of expertise. When you choose iGoDirect, you tap into our agile team of Account Managers, Marketers, Developers, Data Analysts and Designers.

Drive continuous growth with a one-stop-shop 

We have all the expertise in-house for your loyalty program. From program specialists, developers to data analysis, we create a unified experience with insights into your customer experience.


Grow with our market-leading innovations

While people are at the heart of our offering, we’re proud of our proprietary tech stack which caters to small businesses and larger enterprises. As your business changes, we’re committed to helping you reach your objectives with our scalable and customisable solutions.

Loyalty programs made easy

Launching loyalty programs doesn't have to be complex, time-consuming, or expensive. iGoDirect offers a range of proprietary loyalty solutions from Loyalty Lite to My Rewards Plus, a customisable rewards and loyalty platform.

Loyalty Lite takes the hassle out of loyalty

Launch your loyalty program easily using Loyalty Lite's range of templates, or opt for a bespoke design. 

The platform is designed to support all types of consumer and business loyalty programs, with currency or points-based rewards.

Unlock customer insights with native API integrations to access real-time data.

My Rewards Plus transforms loyalty for customers and members

Create your own custom loyalty program to retain your customers and members. Platform features include:

  • Tiered or status-based rewards system, using currency or points
  • Access to our comprehensive catalogue of benefits and the ability to customise your offers.
  • Reward your customers on birthdays or anniversaries, or motivate actions such as providing a review! 
  • Ability to implement a referral program within your loyalty program.

Digital rewards embedded into your loyalty programs

Are you looking for the perfect reward to enhance your loyalty program? iGoDirect offers the complete rewards stack from Digital Visa, Retail to Choice gift cards.


Powered by our digital gifting platform True Rewards, you can self-manage your rewards distribution by sending digital rewards instantly or automate this process by integrating our APIs to your platform.

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Get in touch to find out how we can help you with your rewards, payments and loyalty challenges

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