About Us
360º solutions across rewards, loyalty and customer engagement
Founded in 1999, iGoDirect Group is a leading rewards and growth technology provider, specialising in gift and prepaid cards, consumer promotions, loyalty programs, and employee and member benefits.
For over two decades, we've been at the forefront of growth marketing, leveraging the evolving digital rewards and payments landscape through bespoke in-house platforms and automated service programs designed for scale and efficiency.
As both an AFSL holder and a Visa Principal Member, iGoDirect delivers end-to-end solutions, from card issuing to campaign execution. Our proprietary technology gives clients access to powerful digital tools that help turn their growth strategies into measurable results.
Our Purpose
We exist to help businesses turn meaningful moments into lasting connections.
Like marketing leaders, HR professionals, and business decision-makers, we believe that stronger relationships lead to better business outcomes. We provide the engine to power emotional connections in a scalable way, making customers and employees feel seen, appreciated, and recognised.
Driven by results but grounded in empathy, we offer holistic, creative and innovative tools to build loyalty through everyday recognition.
“Our expertise in rewards and promotions gives us a competitive advantage in understanding consumer trends, which we will now be able to deliver with more innovative, experiential solutions.”
- Pat Dalton, Founder of iGoDirect
iGoDirect Group awarded Principal Member Issuing Licence by Visa in Australia
iGoDirect Group has become a Principal Member of Visa, obtaining an issuing
iGoDirect Group Granted AFSL – Enables Direct Issuing in Australia
iGoDirect Group is pleased to announce that the Australian Securities and Investments