Data Analytics
Real customer data-driven insights
Promotional intelligence that helps you to understand your customers better than they know themselves.
Smart businesses trust iGoDirect to put the smarts into their rewards and promotions. We offer predictive modelling, ongoing insights through our research panels, consumer segmentation and campaign analysis. And with our promotional intelligence, you’ll start to understand and know your customers better than they know themselves.
Exclusive and Australian
We manage a consumer discretionary spend profile product that can apply insights to any customer database. We demonstrate the value of rewards cards which drives demand.
Proven, not assumed
We ask customers to tell us about their preferences and needs. We retain a relationship with the customer through surveys and special offers.
Spend and brand based
We learn about customers by analysing how they spend their money. We manage a consumer discretionary spend profile product that can apply insights to any customer database.
Discover new opportunities
Our team can help you develop your data strategy for greater growth. We help you adopt a data-driven approach by analysing historical performances and benchmarking your results against your industry peers.
Recalibrate your targeting
Design and optimise your campaign with the right audience in mind. We help you reach hard-to-retain clients, your top value customers and identify your segments' pain points.
Launch innovative campaigns
For over 25 years, we've been working with Australia's leading brands to bring to life behaviour-changing programs in line with their retention and acquisition strategies.
Engage with our Data team on a range of pre-campaign, in-flight and post-campaign analyses, using our standard or bespoke reporting metrics.
Continuous improve to grow and scale
We partner with clients for ongoing success by incorporating sales and marketing metrics to shape future campaigns. Key metrics include the voice of customer insights and analysis of your brand and store performance.
Promo Pulse: An industry-first study into
the Australian Promotions landscape
Promo Pulse is a proprietary study of the promotions and loyalty industry led by iGoDirect. It has sought responses from executive leaders, marketers, sales staff and data teams with the express purpose of understanding current and future trends. Promo Pulse will provide you with an understanding of:
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