Imagine as a business you can disburse immediate funds to users, who can then access these funds in a matter of few clicks? No mucking around with downloading apps, going through hefty security checks or waiting for the funds to arrive.
Digital Visa Prepaid Cards solve this pain point by providing users with instant payments via digital wallets, which can be used for various rewards, loyalty and disbursement use cases.
Web Push Provisioning takes this one step further by simplifying the way users connect their payment cards with their digital wallets.
It is a vital technology that quietly powers the growing usage of digital wallets. Without it, cardholders would have to rely on manual processes that are time-consuming and sometimes confusing.
Here’s how Web Push Provisioning works and why it’s a must-have for companies wanting to issue cards.
Manual vs. Push Provisioning
There are two primary ways for consumers to add cards to digital wallets:
- Manual Method: A traditional, multi-step verification that requires cardholders to add a card to their digital wallet manually. Users will need to download an app and give a third-party provider access to their data. This process can feel tedious and may discourage some users.
- Push Provisioning: With a simpler, streamlined method, push provisioning enables users to “push” card data directly to wallets. This speeds up the process, minimises error, and fosters user trust.
How iGoDirect’s Web-to-Wallet™️ Works: Digital Card Issuance and Web Push Provisioning
Delivered via True Rewards, iGoDirect’s Web-to-Wallet™️ is a web push provisioning solution that enables users to add digital Visa cards from an email, SMS or QR code directly to their digital wallets. This process takes less than a minute and only a few clicks, allowing users to use their card straightaway for online and in-store purchases. There is no mobile app download required, a further differentiator to the market.
iGoDirect’s Web-to-Wallet™️ solution has been tested and approved by Apple and Google, becoming the first to be Apple and Google certified in APAC.
Benefits of Web-to-Wallet™️ / Web Push Provisioning
Web-to-Wallet™️ can be used in a variety of use cases for businesses that need to provide immediate funds, which can be automated or delivered on-demand. Some of the most relevant use cases include instant rewards, promotions, claims payments, emergency funds and reimbursements.
- Immediate use: your customers can activate and use their cards instantly, great for motivating on-the-spot purchases in closed-loop environments.
- Frictionless experience: ~70% of customers rated their frustration a 4 or 5 when forced to download a mobile app for 1-time use. Web-to-Wallet removes this pain point.
- Top-of-wallet status: Cards added to digital wallets often become the primary card your customers use when making purchases online or in stores.
- Enhanced security: Rather than sending actual card numbers, transactions made through digital wallets use tokenisation, which safeguards your customers’ actual card numbers.
Here are some ways Web-to-Wallet™️ can aid businesses. Business cards with QR codes can be handed out at promotional events, allowing customers to scan the QR code and activate their reward through a web page. The company can choose to custom-brand their card, enhancing brand recognition and trust.
Another use case is for the Not-for-Profit sector, allowing charities to instantly disburse funds at the time of need. Great for emergency relief as Digital Visa cards can be delivered digitally and on-demand, with real-time reporting on the recipients’ activation and usage data.
Interested in understanding how our solution may help your business? Get in touch us today to speak to our payment experts and experience Web-to-Wallet™ first-hand.