Visa Private Label

access innovation without complexity

Combine the power of Visa rails and functionally with complete brand control.

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Unlock branding barriers

Enjoy total creative freedom in your card design, with a fully branded experience from web to wallet.

Set merchant controls

Private Label cards are designed to be used specifically at your retailer's stores or online platforms.

Redeem in-person or online

Like any Visa cards, Private Label cards can be sold, activated and spent at point-of-sale (POS), as well as online.

Fast-track your growth with Visa Private Label

Combine the power of Visa rails and functionally with complete brand control.

Boost sales and customer loyalty

Consumers like the convenience of quick and easy payments. By offering prepaid cards that feature only your brand – and are accepted only at your company’s locations and websites – your customers can enjoy purchasing convenience every time they visit you.

Now easier than ever, all it takes is a single integration and commercial agreement to transform your loyalty and payment experiences.

Gain unparalleled customer insights

Unlock valuable insights on customer spend behaviour, from activation, and first purchase to repeat purchases. Card insights include date and time of activations to purchasing history.

A closed-loop environment where customers can use their cards only at selected retailers gives you the data to validate your business, evaluate your products and services and plan future marketing strategies.