Queensland Airports Limited (QAL) is an accomplished airport operator that owns and operates Gold Coast, Townsville, Mount Isa and Longreach airports.
In 2024, QAL engaged iGo to use closed-loop, custom-designed Digital Visa cards to reward and incentivise customers to spend at participating retailers within their terminals.
THE BRIEF AND INITIAL CHALLENGES
With around 8 million passengers passing through QAL’s four ports each year, the company wanted to enhance their promotional campaigns with easy, instantaneous and sustainable rewards and incentives redeemable across their retail networks.
QAL were looking for a solution allowing customers to easily participate in promotions with rewards restricted to their airport merchants. In line with their sustainability goals, the solution also needed to be paperless and environmentally friendly.
iGo’s closed-loop rewards program was ideal for keeping their visitors close to their brand and encouraging spend only within their network. A key advantage of using a closed-loop program was the ability to collect and analyse customer spending data, providing insights to optimise future marketing campaigns.
OVERCOMING CHALLENGES
As a Visa Principal Member and Card Issuer, iGoDirect overcame the main challenges of implementing a closed-loop card solution. Our closed-loop, Private Label Visa card enables brands to launch bespoke rewards programs and promotions without significant upfront costs and limitations to branding.
All digital gift cards issued by True Rewards, iGoDirect’s digital gifting platform, are also enabled with web-to-wallet push provisioning, allowing users to immediately add cards directly to Apple Pay or Google Pay without needing a third-party app.
SOLUTION
iGoDirect partnered with QAL to implement a closed-loop, Private Label Visa card solution which included:
- Onboarding multiple retail partners
- Branded portal to check card balance
- Private label (custom) card design
- Program email, phone line and T&Cs
Additionally, iGoDirect managed the project end-to-end with testing and quality assurance, risk and compliance protocols, account management, reporting and analytics, and documentation.
“Working with the iGoDirect team has been a game-changer for our business. Their innovative approach and seamless integration have opened up new opportunities for us to engage with our customers that were not possible before. We are excited to deploy our first promotion at Townsville Airport and roll out the closed-loop program across all our locations.”
Tricia Pestaño
Senior Digital Manager, Queensland Airports Limited