As the events industry continues to evolve, consumers are demanding frictionless, secure, and digital-first experiences more than ever. Whether it’s a trade show, conference, festival, or sporting event, the shift toward cashless operations is rapidly becoming the norm, and digital prepaid Visa cards are emerging as a central solution for fast, flexible, and efficient payments.
At iGoDirect, we specialise in helping brands deliver innovative and memorable rewards and payments solutions. Here’s how our digital Visa prepaid cards can enhance your next event by supporting a seamless cashless experience for attendees, staff, and vendors alike.
1. Instant Access, No Apps Needed
Digital Visa prepaid cards can be issued and distributed instantly, before, during or after the event, via email or SMS. Attendees load their card into their Apple or Google Wallet to start spending right away. There’s no need for physical cards or cash, or even downloading an app, enabling easy access and faster checkouts.
2. Versatile and Widely Accepted
Unlike single-merchant gift cards or event-specific wristbands, digital Visa cards can be used anywhere Visa is accepted – online, in-app, or in-store. Whether attendees are buying food and drinks, merchandise, or services, they’ll enjoy the flexibility of a real payment method with none of the limitations.
3. Option to Restrict Spending
Looking to drive spend toward specific vendors or experiences at your event? With restricted spend digital Visa prepaid cards, you can guide how and where customers use their funds, such as limiting usage to food vendors, merchandise stalls, or sponsor activations.
It’s a smart way to:
- Boost on-site spending with approved vendors
- Encourage engagement with preferred partners or activations
- Prevent off-site purchases that don’t align with your event goals
4. Real-Time Tracking and Reporting
As an organiser, gaining insights into attendee spending habits is crucial. Our digital Visa cards are managed on the True Rewards platform, with reporting metrics such as the number of cards issued and activated, average spend per card, average transaction value, and number of transactions per card and more.
These metrics give event organisers valuable data on how funds are used across the event, simplifying vendor reconciliation and ROI analysis.
5. Perfect for Sponsors and Partners
Want to add more value to your sponsorship packages? Offer co-branded digital Visa prepaid cards loaded with funds that drive brand awareness and leave a lasting impression. Whether it’s for giveaways, VIP perks, or influencer activations, it’s a powerful way to combine branding with utility.
6. A Reliable Replacement for Vouchers or Cash
For event staff payments, incentives, or reimbursements during events, digital prepaid cards eliminate the hassle of handling physical cash or issuing last-minute gift vouchers.
Why Go Cashless for Your Next Event
Not every eventgoer arrives cashless, but that doesn’t mean their experience has to be limited. With digital Visa prepaid cards, you can offer attendees a simple way to convert their cash into an instant digital card on the spot. Set up on-site kiosks or mobile activation stations where visitors can load physical cash onto a digital Visa card, which they can then use via Apple and Google Wallet. It’s a smart way to support cash-carrying attendees while keeping your event operations fully cashless, secure, and streamlined.
Are you interested in powering your next event with prepaid cards? Talk to us about how we can help you deliver a seamless digital payment solution tailored to your event needs.