Visa Reloadable Cards
Reward. spend. repeat.
- with reloadable cards
Give your customers and employees a smarter way to spend and top up with reloadable prepaid cards - secure, scalable, and accepted anywhere Visa is.

Branded experience
Customisable card designs and digital journeys with your brand.
Reload anytime
Top-up cards instantly via API or our True Rewards self-serve platform.
Secure & Trackable
Advanced fraud protection, PIN support, and full card-level reporting.
How it works
Powered by True Rewards, you can issue and reload cards at scale to reward, pay, and empower users.

Send digital Visa cards to users via email, SMS or QR code.

User activates card and adds it to their digital wallet.

The card can be used anywhere Visa is accepted, online or in-store.

Top up cards via the True Rewards portal when funds run out.

Loyalty & Cashback

Channel Rewards

Expense Management

Disbursement Programs
Fast-track your growth with Visa Private Label
Combine the power of Visa rails and functionally with complete brand control.

Boost sales and customer loyalty
Consumers like the convenience of quick and easy payments. By offering prepaid cards that feature only your brand – and are accepted only at your company’s locations and websites – your customers can enjoy purchasing convenience every time they visit you.
Now easier than ever, all it takes is a single integration and commercial agreement to transform your loyalty and payment experiences.

Gain unparalleled customer insights
Unlock valuable insights on customer spend behaviour, from activation, and first purchase to repeat purchases. Card insights include date and time of activations to purchasing history.
A closed-loop environment where customers can use their cards only at selected retailers gives you the data to validate your business, evaluate your products and services and plan future marketing strategies.

Queensland Airports Limited rewards retailers and visitors with Private Label Visa solution
Queensland Airports Limited (QAL) is an accomplished airport operator that owns and

iGoDirect announces new web push provisioning product, Web-to-Wallet™
Our new Digital Visa Prepaid Cards that you can send instantly are